Intel Engineering

One page SEO website for manufacturing business

Overview

Intel Engineering is a specialist caravan chassis manufacturer, based in the northern suburbs of Melbourne.

They required an SEO copywriter for manufacturing business to create a one-page overview website that 

  • Showed their unique points of difference in the market
  • Addressed customer concerns (quality, on-time delivery, reputation)
  • Gave customers a point of contact to get in touch
  • Demonstrated their experience and success in the industry.

 

The challenge of a one-page website & our solution

The client had a unique product in a niche market.  The first stage was an in-depth briefing on what the key products and features were, along with a site visit to understand how the product is manufactured onsite.

After seeing the level of detail and quality built into every stage of the manufacturing process, it was easy to identify how Intel Engineering was addressing customer concerns.

Building in quality and going above and beyond is standard practice, in everything from using Australian made premium steel, brakes and the extensive compliance and testing were all part and parcel of what makes this company stand out from the crowd.

After meeting, I conducted keyword research into the industry, key competitors and industry terminology.

Working with the design team, I drafted copy that flowed on the page, including key areas of features, benefits and a company history.

I then worked with the client to polish and refine the content before publication.

The Manufacturing Website with SEO Writing Process

Briefing and Research

Design and Launch

The result 

Tanya really understood the brief and took the time to sit and go through our business from both our side and the customer experience. 

Tanya was able to meet our tight deadline and bring it all together with the designers quickly.  

Phillip Spry

Intel Engineering

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